Few topics need to go viral more than the need for the human race to strive to be more sustainable. Mother Nature needs us to do what’s right so we can keep the planet healthy for years to come.
Whether you’re an individual social media user or you own a company, there are a number of strategies and tools you can use to spread the word.
Importance of Sharing Sustainable Content
There are many reasons why someone may want to start sharing more sustainable content. If you own a corporation, separating your business from the herd is beneficial, especially when eco-friendliness is on the minds of so many consumers these days.
Customers choose which companies they frequent based on their sustainability efforts, so it’s worth the time.
Even an individual can gain the ambition to change the world and take a personal stance on climate change, a la Greta Thunberg.
The great thing about this niche is there’s a lot you can share about going green and many unique ways to go about it. For instance, you could provide followers with a guide to sustainability that provides them with a roadmap of steps to live a more eco-friendly life.
You can also share trivia, thought-provoking pictures, and more. Even if you don’t go viral and only reach a few people, you are still making a difference.
You should also focus on community-focused content, which, in this case, is when you share your sustainability message with a group specifically interested in fighting climate change.
If you’re an individual, you can do that with stories that tell how you personally show your love of the planet.
If you’re a company, you can illustrate how your organization works to help your community. When people want to hear what you have to say, they’ll be more likely to share it.
How To Become an Influencer and Gain Traction
The main goal of most online personalities is to become a popular influencer with millions of followers. You can do so by using the tools at your disposal to gain traction, especially regarding something as important as sustainability.
While every social media website is a bit different, the strategy for gaining followers is relatively similar: You create engaging content, make it easy for people to subscribe, and post often so you stay relevant.
Once you’re in the swing of things, you can try to elevate your status by partnering with other influencers and using appropriate tags to lure in folks interested in your content.
Now that you’re creating and posting weekly, monitor your results and see what works and isn’t getting the views.
Look at the analytics on your chosen site and review how many viewers you’re getting, how long they watch or read each post, and which age group is gravitating to your brand. Then, focus on what works while mixing in something new now and then.
Use What Works
Every few years, a new social media site becomes the “it” thing and becomes so popular that it attracts new users from all walks of life, and currently, that’s TikTok.
The point of this platform is to create short videos under three minutes, making it great for those with short attention spans.
While high-quality content will start to draw visitors, it’s also essential that you try to find and match TikTok trends, which can revolve around sounds, dances, funny lines, and more. If you can find a way to fit your sustainability talking points in with these trends, you can increase your viewership.
Continue to get more likes and fans on TikTok by following other influencers who discuss eco-friendliness and similar topics. If you follow them, they may follow you back. Adding certain hashtags to your videos, like #follow and #viral has also helped influencers grow.
Once you’re on a roll and your brand is gaining steam, start to earn money on TikTok by joining the TikTok Creator Fund, where you earn based on your views and the size of your audience. You can also allow in-feed ads for your products that auto-play for the people most interested in your service, and if they buy, you make money.
Gain a following on social media to share your wisdom about sustainability and fighting climate change. Take the process one step at a time, make your best content, and you will find an audience to follow your message.
Image Source: Unsplash
