TikTok is relatively new in this world, but the competition is higher than other social apps like Instagram, Twitter, and Snapchat.
TikTok is the best source for newcomers to build a large following, get better engagement and reach a loyal audience.
Here are some effective strategies to get more likes and followers on TikTok:
Let’s get detailed.
1. Create An Attractive Profile And Bio
Making eye catchy profiles is the first and foremost step after you downloaded TikTok on your mobile. It grabs people’s attention to follow your account if they are attracted. So, you should add an attractive profile image and a short description of the brand and business.
If you have an empty profile, you can’t get people to follow your TikTok profile. This is the big reason why you should make your profile more authentic and engaging. Because your profile will grab more attention if you add detailed information about you and your profession.
2. Follow Trending Contents
TikTok is one of the trendiest video based platforms in the world. There are hundreds of millions of content live on TikTok every day, but most people upload trending content each day.
Therefore, you need to upload videos based on what is going on now on TikTok that will bring you more likes and views. It is also the best strategy to get more exposure and enhance your followers count.
3. Follow Your Target Audience
One excellent way to increase your TikTok following is just following other TikTok users relevant to your niche. If you follow someone else’s account on TikTok, you will get a chance for 15% of people to follow you back on TikTok.
If you post, like, or comment on other TikTok users’ content, there is a chance to increase your followers within a short time.
4. Take Advantage Of Emotion Videos
If you’re going to create TikTok videos, there are several ways to entertain your audience and receive more likes from them. As you can see, the emotion video goes viral on TikTok, and that will garb huge attention.
There are different emotions you can use in your videos, they are:
You can use anyone one of these emotions to make your viewers know your online presence and get more exposure!
5. Use Perfect Hashtags
Hashtags help to organize your videos and help users to find your content within a single click. TikTok provides a discover page that shows several hashtags that are relevant and popular in your industry.
You can use this feature to search different hashtags and find the perfect one for your TikTok videos. Adding trending hashtags can significantly increase the visibility of your videos.
Here are some popular hashtags on TikTok:
6. Create Most Engaging Contents
TikTok video engagement is based on the number of likes and comments the video receives. One of the most important metrics on TikTok is what percentage of your video is viewed by the user.
If people can watch your video completely, you get a chance to gain more views on TikTok that gives more exposure and provides lots of value. Finally, TikTok will show your video at the top of the results page when users search.
Ensure that the first few seconds of your video need to provide the best and that it engages your audience.
7. Partner With Other TikTok Creators
Collaboration is the best method to get famous on TikTok and increase your fanbase within a short span. Usually, TikTok creators have a loyal following and different content ideas. So, if you approach the perfect campaign that is relevant to your industry, you will get a chance to boost engagement and increase follower count.
8. Participate in TikTok Challenges
Similar to other social networks, challenges play an important role in TikTok. Hashtag challenge is the primary way to interact with your audience and build your community.
The advantage of the TikTok hashtag challenge is to encourage your audience to create and recreate videos that enhance your brand reputation and generate brand awareness. Because hashtags are the essential part of TikTok and it drives the most user engagement across the world.
9. Include Call To Action Button
Adding a call to action is the way to get more likes and followers on your TikTok profile and drive traffic to your website. But can’t include a call to action in all of your videos because it is only available to a few advertisers and creators.
If you promote your content through TikTok ads, you can add call to action buttons to your videos. It helps users can directly enter into your website and make their purchases.
10. Pick The Right Time To Post
Finding the perfect time is important to understand when to post content on TikTok. It will help your videos show as many people as possible. The best way to find the right time to post is by tracking your follower’s activity, like when they are active on TikTok.
If you have a TikTok business account, you can easily figure out the best times to post content on TikTok. So, you can follow that time and days for your future videos.
11. Utilize TikTok Tools
TikTok offers several options for creators to edit your videos that look beautiful. You can add a green screen, bling effects, and filters to show photos and videos on TikTok For You page.
To access effects on TikTok, simply click the effects option on the bottom left corner. Here you will see different options like the top, trending, effects, green screen, portrait, and more. You can use all of these effects for your videos if you want, which will increase your engagement.
Alison Williams is a social media content writer who works at Flatfitty, she is an experienced social media analyst, and her passion is to contribute to engaging content for authority blogs and websites. You can also visit her online at Twitter.com!