You are currently viewing The Evolution Of Car Rental Service In Australia

The Evolution Of Car Rental Service In Australia

The Australian car rental services date back to the 1970s, with a turnover of about $25 million. It increased to over $200 million within ten years due to the greater access to airports. It was beneficial for both operators and consumers. Today we can find companies that have experience over 15 years of services like the Parramatta car rental service. The competitive nature of the industry has resulted in the cost of car rental decreasing over the past decades. This industry changed from just car rental to rent all types of vehicles such as vans, minibuses, trucks and refrigerated trucks, etc., as you can see in Parramatta car rental services. This industry evolved with time to fulfil requirements from society.

Advancements in technology transformed car rental services with new ways of customer services. The evolution of smartphones also fired up the way customers finding their commute. Now, most car rental services use online platforms to provide information about their services. It helps customers to choose vehicles to fulfil their need at their convenience.

Evolution in types of rental vehicles- This industry, in its starting decades, offered services to transport people on the car from one place to another. As other industries changed and tourism grew at a phenomenal rate, car rental services also changed their tactics. They introduced different classes of cars like the economy, premium, and luxury. It helped customers of different classes to choose vehicles within their budget. Economy class will offer the most affordable medium of transport. It is helpful for daily commute. The premium class will have more facilities than the economy class, that suitable for those who occasionally travel medium longer distances. The luxury class vehicle will have all the bells and vessels of entertainment for long-distance travels.

Australia became a hub of many multinational companies, which gave rise to the requirement for different means of transportation. To met this requirement, rental servicers started adding a different type of vehicle to their cavalry. It enabled consumers to find appropriate commute for their need. When factories and industries developed, its need for commercial vehicles like truck increased. Trucks of a different type are now available for rent from Parramatta rental services. Vans, Trucks and trucks with refrigeration are available as per customer needs.

Companies also have many types of car renting. In the first type, the company provides a driver for their vehicle. It helps customers who do not have a licence to use the commute. Also, companies get more security for their wheels with responsible drivers. The rise of the percentage of people with a drivers licence in Australia after the 1990s opened a new way to rental services. That is self-driven rental cars. It gives customers freedom on rented vehicles. The service providers also benefitted through this by reducing their cost of professional drivers. This culture gives rise to customers using rental cars for family trips which were previously inconvenient due to the presence of company drivers.

The next revolution that changed car rental services is long term rental and long-distance rentals. In the early days of rental car service, they were only available for short distances and limited time. When Australians started to go long road trips to escape from the stresses of city life and work-related problems, it gives rental servicers a new opportunity of renting cars for long term and long distances. Due to the convenience of driving the car without actually owning it, customers attracted to this new culture. This trend helped service providers for improving their service and thereby market share.

 Author Bio: Steffy Alen is a copywriter and content strategist. She helps businesses stop playing around with content marketing and start seeing the tangible ROI. She loves writing as much as she loves the cake.

Photo by from Pexels