Pay-Per-Click advertising is one way you can promote your brand in exchange for a fee. This advertising form can offer immediate results in leads, making investing in PPC ads an optimum idea.
This post will outline a few advantages of pay-per-click ads and why they could be worth your time.
Reasons to Invest in PPC
Low Barrier for Entry:
For SEO, you have to invest in skilled experts. More than that, you have to invest a lot of time in SEO. PPC doesn’t take you much time for the results to show up. After setting up campaigns, you can see expedited results.
Furthermore, without understanding Google’s algorithm, you can’t have success with SEO. In addition, Google has a long list of criteria to determine who to rank in the SERP. You must also know the latest updates and changes in the algorithm.
In contrast, if you run PPC campaigns, you need not worry much about Google updates. You can drive a lot of traffic from your paid ads, even if your SEO efforts suffer. However, PPC efforts work well with a robust SEO strategy. Therefore, experts recommend partnering with a PPC company that also offers services.
Attract the Right People:
Companies spend a lot of money on marketing. Why is this so? Because they know that the only way to bring more customers is through marketing. However, a campaign will be successful if it has a high ROI.
PPC marketing helps you do just that. It gives you more options to do razor-sharp marketing. As you target customers who show intent, you can cut spending in the lead nurturing by a significant amount.
With PPC, you can target based on age, gender, education status, gender, and other criteria. You’d already have collected enough information from your campaigns. You can identify where your audience is most likely to be; then, you can use display ads to target just them.
For instance, Geofencing allows you to target people within a radius. You can send personalized offers only to them, which can help you win over your competitors. Moreover, you can attract the people who visit their stores with geofencing. You can also keep your customers loyal to you by offering a personalized experience.
You can also exclude locations by adding negative keywords. It will help you stay away from people who won’t consider buying from you. So, PPC saves you money and enables you to focus on locations performing well.
PPC helps you target both a broad audience and a narrow audience. You can narrow it down if you want to, as you have more options here. You can partner with SEO companies like Techmagnate to optimize your ads for effective reach.
Ways to Boost Brand Awareness:
For brand awareness, you should target people with ad copies. Your goal is to tell customers who you are and what you do; this requires you to craft a compelling copy that shows your expertise. Your copy should position yourself as the go-to entity that customers trust for knowledge and information.
In your copy, you should highlight your point of differentiation. It would help if you also talked about your unique selling proposition. You can also talk about your awards and achievements to build trust.
As you target your audience with the relevant copy, you will destroy the inhibitions your audience has. They will have less resistance, and hence they will click your copy.
Optimize for Voice Search:
Voice assistants like Alexa, Siri, and Google Assistant, are changing how people engage with the internet. People increasingly do voice searches to learn about a product or service and make purchases. That means you have to optimize your ads for voice searches.
For success in this area, you have to pay attention to how people talk to the assistant for an inquiry. It requires you to understand their search intent. You have to look for all possible ways a voice query will match your ads.
It would help if you targeted voice search keywords, including long-tail and local keywords. Your audience will use everyday language to do voice searches. Also, their query could be extended, meaning you have to modify your copies accordingly to target such keywords.
Local keywords can also help you target a specific community. These are popular among retail stores, hospitals, etc., that aim to target nearby people.
Optimize for Mobile Users:
There has been a shift away from PC to mobile users. People use their mobiles to make purchases. Also, the time spent on mobile is on the rise. You can optimize the copies, landing pages, dynamic information to fit the smartphones.
Depending on the industry you are a part of, it could also require you to research before targeting mobile users. It also includes finding out how people are using their smartphones to get the product or service.
Let Google Guide You:
For the benefit of its users, Google has an ad blocker. Sounds terrible, isn’t it? Well, not really.
Google is making changes to improve the quality of ads. Google doesn’t want brands to intrude on user privacy. They also want to ensure that the user experience does not get compromised.
Google has provided a list of “least preferred” ad types. If you keep out of these types, you are safe. It will also make your ads effective.
● Pop-ups
● Autoplay with sound
● prestitial ads with a countdown
● Ad density higher than 30%
● Flashing animated ads
● Full-screen rollover ads on mobile.
● Large sticky ads.
Photo by Launchpresso on Unsplash
