TikTok is one of the hottest social media platforms. Though it’s a brand-new platform, it still has attracted millions of people’s hearts. Especially the younger generation, nearly 42% of TikTok users are between the age of 16-24. Do you know? It holds 20.33 million daily active users. It shows this platform is one of the most engaging ones. We all know TikTok is famous for lip-syncing and for funny dance moves, but it has provided equal space for marketing purposes and other useful stuff. Anyone can step into this app and showcase their unique talent or skill in front of people.
Most of the brands and marketers gained lots of benefits to enhance their business through TikTok. Moreover, it offers advertising options for brands and business people to get quick results. TikTok ads are many types; depending on your objectives and intention, you can choose them. Just like Facebook, it has become an incredible marketing tool. Since it is the fastest growing platform, it provides many unique opportunities for marketing purposes.
In this article, let’s see some actionable marketing tips for business from experts’ suggestions.
Pick Trending & Specific Hashtags
We all know the importance of hashtags on all other social media. Hashtags are an excellent way to make your content visible in front of your target audience. Using the right hashtags will bring more exposure and reach to your audience. Keep your eye on the search page on TikTok to see what type of hashtags are trending and familiar with maximum audiences.
On top of that, you can get many content ideas for your future videos and get what the TikTok community is hungry for. Of course, the lifespan of trending hashtags is very short. But the thing is, when you use those trending at the correct time, you will get more engagement and audience attention.
It’s important to add relevant hashtags for your content. Avoid using irrelevant hashtags.
Highlight Your TikTok Profile
Most of the experts advised that creating a stunning profile is crucial if you want to succeed on TikTok. Optimize your profile. All information must be informative and useful. Remember, your username, profile picture, personal and business information will lead to powerful impressions when people visit your profile. Pick, catchy, crispy short, and sweet username. In the bio, tell who you are like, your hobby, business.
Your profile is the first and foremost step to build communication with your followers, so it must be attractive and easily approachable.
Be Super Active On TikTok
If you want to promote your brand or products, your voice and announcements should be louder, brighter than your competitor. Usually, super active accounts have more chances to get more crowd than normal profiles. So you need to create lots of content for your audience; TikTok accepts a variety of content, there is no hidden secret behind popular or engaging content. So, try to experiment with all kinds of content for your business and check which is working with your audience. Posting consistent videos is important to bring your people frequently to your profile.
Partner With Famous Influencers
Collaborating with influencers is an effective way to make your brand familiar among a larger audience. Especially when famous influencers promote your brand, you can gain massive reach and exposure. Spend time to find the right influencer for your business and partner with them. Influencer marketing will bring bags of engagement and result in unlimited TikTok followers for your account thereby helping your business reach greater heights.
Be Creative & Unique
Avoid posting too much promotional content. It may look like you are fake. At the same time, it will make your audience bored. Instead, invest time to create innovative content that indirectly promotes your business. For instance, try contests, giveaways are two effective types of content that entertain your audience and expand your brand reach.
Pay Attention To Current Trends & Happenings
TikTok is all about trends, and it’s a part of modern culture. Have the practice of checking the “for you” page and “discover page” to find trending topics and popular videos. Take part in those trending videos, and try to interact with those topics in your business or brands.
Give Space For Entertainment & Fun
If you want to gain engagement, pay attention to spontaneity and humor. This is because nowadays, I love to engage with funny and entertaining content. When you spot any jokes or comedy skits, don’t forget to share with your audience. Particularly, when you create promotional content, do it funnily and hilariously. Believe me, it will give more engagement to those videos.
Post More User-Generated Content(UGC)
User-generated content is one of the powerful types of content when it comes to marketing your business. It is important to encourage your audience to share their reviews of your products or brand. When you post more UGC videos, it will build trust and authenticity for your brand.
What About Memes?
Memes are the most popular type of content among millennials and generation z. And it is only famous on TikTok but on all other social media. So, it’s essential to pay attention to memes. Memes are generally an entertaining form of content. Brands and businesses can use this way to boost their outcome.
Do More Duets
Duet is one of the successful marketing approaches on TikTok. Using this way, brands can organically showcase their products and encourage others to get involved in them. Duets enabled the audience to get participated in the brand. It helps to build strong connections, which gain customer loyalty.
Engage With Your Audience
When you engage with your audience, it encourages them to engage with your content. By giving instant replies to your audience’s queries and comments, you can build a good relationship with them.
I hope this article is useful for your TikTok marketing. Even you can try TikTok ads and branded effects to get quick reach and recognition for your business. Keep your eyes on trends and current happenings, and don’t forget to participate in those trends.
Being yourself is essential on TikTok; even people are expecting you to be real and authentic. Sure this article will help you to enhance your TikTok marketing.
Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers.