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SEO and Video Marketing: Keys to Boost Your SEO Strategy With Video

Video content is at the top of everyone’s marketing list these days. If it’s not, it should be. But how does video positively affect an SEO strategy?

Google’s algorithms have been clocked prioritizing websites that have video content over those that do not. And Wyzowl reports that 81% of marketers say the video was directly responsible for increasing sales.[1] Optimizing your video to be more visible on search engines is crucial!

The process is a bit cyclical. Video content will give you a boost in SERP rankings and in turn this sends more people to your website. That increases your click rate which enhances your online credibility and pushes you higher up in search results. 

Optimizing your video content to boost your SEO strategy will keep the cycle fed and thriving.

Strategically Integrate Videos On Your Website

According to 82% of marketers, video content on your website improves user experience and increases dwell time.[2] Video is a great way to keep prospects engaged and enhance the visibility of your brand. 

Video placement is important so be strategic with your content. Primary content that you want to ensure people consume or notice right away should be towards the top of the page or on the left. Supplemental videos should be spaced out or towards the bottom and right sides of the page. 

Incorporate targeted video marketing content that speaks to the on-page content and where the customer is at in your sales funnel. If they’re a cold lead, a welcome and introductory video on the landing page creates an instant connection and increases trust. 

Instructional tutorial videos on product pages increase customer understanding of your offerings and the credibility of your brand. Use testimonial videos near purchase pages or in the about section of your website to enhance social proof. 

Optimize The Details

No matter where you embed or upload your videos, each one is an opportunity to optimize for search engines with relevant keywords and phrases.

Use keyword-rich content that’s relevant to each video’s overall message. To increase search engine result rankings, create content that matches your target audience’s intention-based searches. 

Leverage all of these elements of each video to improve SEO:

  • Strategic title with keywords
  • Name the video file with keywords
  • Include key phrases in the video description
  • Use appropriate hashtags
  • Design thumbnails with text 
  • Add subtitles and text overlays

Educate, Entertain, and Add Tangible Value

Videos work wonders for your sales strategy. But not every video can sell! Creating content that matches your client’s intention-based searches is how you can target your ideal customer while enhancing your SERP rankings. 

Listen to the needs and obstacles of your clients. Educate them on how to overcome their challenges. Shine a light on industry-specific issues to increase your brand’s credibility on the topic at hand. 

Learn what their goals are and share valuable information on how they can achieve their goals. You don’t have to give away the keys to the castle to be an asset to your prospects. 

Don’t make boring videos. I’m not saying every video has to be a viral success, but design your videos to engage the viewer and hold their attention to the end. 

Utilize text overlay, interesting settings, and dynamic presentations to captivate viewers. Engaging videos get shared and shared videos is another element of a solid SEO strategy.

Create With Consistency

Keep creating what your target audience is looking for. If you get stuck, spin through your emails with questions you’ve received more than once and answer that in your next video. 

The beauty of video content is that there are so many places it can live and work for your brand. Create a video marketing campaign once and post it on all of your platforms.

This not only extends the reach of your content, it serves as proof to the search engine algorithm that you’re a credible source. This multiplicity and credibility enhance your overall SEO strategy. 

Formatting and Technicalities

It all states with hosting. Choosing the right platform for your content (YouTube, Vimeo, Wistia, etc.) is a critical step. Especially when you know that Google is more likely to give videos on their own platform, YouTube, an edge on SERPs. 

Transcripts are another important SEO element. Think of transcripts as page copy for your video content. It is a text-based footprint of what your visual content contains. The algorithm is looking at your transcripts when deciding what to present in results, thereby enhancing your SEO strategy. 

Create dynamic and interesting thumbnails that quickly and clearly communicate what’s inside. If you’re posting on multiple platforms, you must create them to match their destination format. Thumbnails made for Instagram don’t directly translate to LinkedIn. 

Boost Your SEO Strategy With Video Marketing!

With these keys to an enhanced SEO strategy in your back pocket, you’re well on your way to higher visibility. What will you create first? 

Sources:

[1]https://www.wyzowl.com/video-marketing-statistics/#stat-3-6 

[2]https://www.wyzowl.com/video-marketing-statistics/#stat-3-3 

Author Bio: 

Torrey Tayenaka

Torrey Tayenaka is the co-founder and CEO at Sparkhouse, an Orange County based training video production agency. He is often asked to contribute expertise in publications like Entrepreneur, Single Grain and Forbes. Sparkhouse is known for transforming video marketing and advertising into real conversations.Rather than hitting the consumer over the head with blatant ads, Sparkhouse creates interesting, entertaining and useful videos that enrich the lives of his clients’ customers. In addition to Sparkhouse, Torrey has also founded the companies Eva Smart Shower, Litehouse & Forge54.

Top Photo by Seth Doyle on Unsplash.