Most marketing personnel will agree that a presentation folder will increase the reach of your business one way or another. The printed materials have a feel and impact that online and other digital resources cannot give. So you might want to capitalize on this feeling to get better results in your business.
The folders are helpful in both direct and indirect marketing. They can improve business by boosting sales and can also attract attention from stakeholders. You just have to find the perfect personalized presentation folder for your company.
When listing the common advantages of having a presentation folder, most resources will emphasize the marketing aspect. But there are other ways in which a well-crafted personalized presentation folder will help you.
From using them at trade shows and showing off your portfolio, to even incorporating them with online marketing campaigns, folders can get a lot done at minimal cost.
Size and Capacity
One of the foremost steps during the planning of a personalized folder is deciding the size of the folder. This will depend on your requirements and on what purpose the folder will perform.
For instance, if you want to accommodate multiple pages of a report or any other formal documentation, a standard A4 presentation folder will be the first choice. But if you are making use of the smaller paper size and paper textures, then opt for an A5 presentation folder. Thus the paper size is the primary factor for choosing a folder.
The second factor that needs to be satisfied is the capacity of the folder. You must have an idea about how much information will go into the folder. The number of pages that can be kept inside a folder will prevent the folder from wear and tear.
You can incorporate additional pockets into a personalized A4 folder to place more things like brochures. But if the stock material is not strong enough to carry the weight, then you will end up with a disaster.
Digital resources
The general concept about the presentation folder is that they are an old way of promotion. This is the reason only printed materials are kept inside them. Be it brochures or reports, most businesses have been following this age-old practice.
But in recent times many people have realized the potential of a folder to house digital resources as well. Along with printed information, you can add CDs and DVDs in custom-made pockets of your personalized A4 folder. There are even companies that have separate folders for storing these.
The CDs can store information that cannot be printed on paper like videos and presentations. These are commonly used by corporate companies to introduce their products and services. So why not store your annual report on a CD and send it to a board member in a custom personalized folder?
Press Kits
Media interactions are very much important for a small business to be successful. They provide you with extensive coverage of the target audience, which will boost the company. Media can help you get news and updates about events, openings, product launches, and promotional offers to many people.
Suppose you have to interact with the media frequently regarding your company. The press releases coming out every day needs to be properly communicated with the media to improve coverage. Personalized folders can act as a formal bundle of media resources for this very purpose.
Presentation folders with pockets can be used to arrange all the press releases in one place. This way all media personnel could just access the folder to get the latest news and releases about your business with little to no hassle.
Stocking Up
After deciding on a folder of your choice, you might want to assess the amount you want to get. You might have to priorities when and where you are going to use them, especially if your business is just taking baby steps.
The number of folders you want to print will determine the total cost. If you have a business that is just starting out just have a limited number of folders printed. The performance of these folders will give you an idea of whether it was a success.
Similarly, the material with which folders are created determines the shelf life of the product. Be it A4 or A5 presentation folder the life of the folder consists of various factors like strength and quality. If you are going to cheap out on the presentation folder printing process, there is a high chance that the material will get damaged especially if it needs to be carried around a lot.
There are many instances where the color might fade off as time passes. To avoid these mistakes, make sure you ask for samples from the folder printing service before giving a big order.
Wrapping Up
It is an undeniable fact that presentation folders are reliable even in this digital era. As long as human interaction remains, they will help your business to improve and your brand to grow. A visually pleasing and informative personalized presentation folder is all you need to get to your target audience.
