If you want to develop your brand Instagram is one of the right places to start because it has over 1 billion active users monthly. Increasing your popularity on the huge social media platform is not much easier, you need to invest your time and energy to shine on Instagram. Most people love to buy their needs online and create video content to showcase your products to trigger audiences to purchase your products. Use the Instagram reels feature to grow your business because it is the short-form video format that allows you to post videos for up to 60 seconds. There are so many ways to use Instagram reels to develop your business, and this article throws light on a few best ideas to use Instagram reels for brands.
#1 Kill It With Your Content
Create unique content that is entirely different from that of others to grab more engagement. The key to grabbing more audience and growing your business on Instagram is to create original content. You should perfect your Instagram content to the core while working towards developing your business. Focus on creating unique reels to grab more attention and traffic to increase the visibility of your brand.
#2 Add Music and Captions
When you add music to your reel, your video receives more engagement because some people interact by saving the music. While more users interact with the same music your video might reach new audiences. Before posting reels add captions to get more engagement. Adding captions helps the people with hearing-impaired to understand your content. Remember that the video plays with sounds off in the user’s feed screen by default. People who turned off their sounds might also understand your content by reading when you add captions.
#3 Tag
Tag your friends or your competitor brands on your reels to drive more traffic. While you tag them their followers might also watch your video through viewing tagged posts. When you tag other Instagram accounts, they will get a notification, and chances are high that they will interact with your posts faster, paving the way to obtain more brand exposure. You might also ask your friends or the competitor brands to tag you in their reels which is one of the smart ways to get more traffic.
#4 Add Cover Photo
Remember to add cover photos on your reels to get more views. Cover photos are the first thing to appear when your videos are displayed on the user’s feed posts. Add an attractive cover photo of high quality to grab the audience’s attention and motivate them to interact with your reels. The quality of the photo is very important and selecting the photo that best aligns with your content will drive more engagement on reels.
#5 Sneak Peeks
Post a sneak peek of your content as a reels video will make you receive more likes for your reels resulting in huge engagement. The total number of likes is an important metric to reach more audiences. Don’t fret if your video receives lesser likes. The best way to gain instant engagement with Instagram reels likes and amplify brand engagement exponentially. Posting a sneak peek of your content is the cool strategy to grow your business on Instagram organically.
#6 Post Blooper Videos
You can also post the blooper videos on Instagram reels to increase the visibility of your brand. When you post these kinds of videos you might receive higher interaction and engagement in terms of likes, comments, shares, and tagging their friends in your content. Be sure to include humor elements to reveal the other side of your brand personality.
#7 Create Before And After Video
Focus on creating before and after videos as Instagram posts to enhance your business. For example, if your product is a face cream, create videos showing the images before and after using your product to the audience. When you post before and after videos on Instagram reels, you could build more brand trust among the audience and increase sales substantially. Remember to take pictures or videos before and after using your products.
#8 Select The Time To Post
Choose the perfect time to post videos on reels to reduce the risk of lower engagement rates. The built-in Instagram insights feature provides in-depth insights on when your audiences are active so that the videos you post at that time are likely to be seen by plenty of viewers. Hence it is very essential to switch over to a business account if you now have a personal account.
#9 Work With Hashtags
Hashtags are an important element to expand your following and to get more reach. While posting videos in reels remember to add the hashtags. Adding hashtags to your reels’ content will help to increase the visibility of your video. Use trending and branded hashtags to go viral and increase engagement. When you use trending hashtags your content ranks under the hashtags and when someone searches the hashtag your content might appear.
Conclusion
Now you have some ideas to create Instagram reels, it’s time to create unique content and grow your business. You don’t need to implement all these ideas in a single video. You can use them separately in different videos to increase real and organic views for your videos.
Photo by Solen Feyissa on Unsplash.
