Many are looking for ways to increase sales and simultaneously increase goodwill. The practical solution to do that would be through promotional products. Promotional items include penholders, personalised lanyards, cardholders, mugs, notepads, or any other stationery with the company name printed on it.
Statistics show that Australian marketers spend over 1.24 billion dollars a year on such items solely because it ensures results. Half of a research sample’s respondents said that they perceived the company positively after receiving the products. It also increases the retention of the brand name and guarded customer loyalty.
The results of market studies prove that it is an indispensable element of marketing and generating brand awareness. Although promotions do not directly affect sales, they are undeniably a significant contributor to attracting customers and boosting revenue. One leads to another in a cause and effect relationship.
What Products Should One Give?
A general criterion to follow is to give products that the clients will use daily, preferably.
- Stationery: Notebooks, pens, and calendars are the most commonly used items, and they are products regularly used by the customers.
- Personalised Lanyards: One can use personalised lanyards to display the brand’s name on the prominently displayed tag. So for any event organised or during any fundraiser, the brand is displayed, by the wearers.
- Headgear: Caps, hats, and beanies are useful items that are well appreciated. These items can also display the brand name more prominently.
- Computer Accessories: This is where one can get creative. From mousepads to Pendrive, these accessories can be on the radar of the user and be more visible.
- Utility Items: Another way to get into the client’s good book is by giving them things they need daily. Like tools, bottles, umbrellas, car sunshades, etc. By helping them with the essentials, the clients will be able to remember the brand and hence creates positive brand awareness.
Reasons Why Promotional Products are Essential
- Cost-Effective Marketing
For numerous small enterprises, spending thousands of dollars on expensive ad campaigns is not a practical decision. Marketing targets can still be achieved, even on a small budget, if done by choosing to invest in smart strategies that guarantee results.
Most manufacturers offer promotional products at an affordable cost as they are for mass distribution. Though the price may be low, the impact is higher. The recipients value such gestures and remember them for a long time, which is the point of advertising in the first place. But low prices do not stand to mean that one is compromising on quality. As the products are associated with the brand, they have to reflect the company’s quality and standards.
- Brand Recall and Recognition
Brand recognition is one reason why customers pick one product over the other on a supermarket shelf. They immediately recognise the brand when they lay eyes on the colours or the logo which one can see on the promotional products. Studies showed that customers could recall the brand even after over two years of receiving products or gifts.
- More Products More Exposure
There are fewer chances for a brand name on a pen a customer uses to go unnoticed than a billboard on a fixed location. There is an increase in exposure, although limited to a target audience. It will prove beneficial both in the short and long-term goals.
Customer goodwill is an often-ignored aspect of marketing, but it is a valuable quality that will only ensure positive results. To give out promotional products is to maintain that goodwill.
Author Bio: Steffy Alen is a copywriter and content strategist. She helps businesses stop playing around with content marketing and start seeing the tangible ROI. She loves writing as much as she loves the cake.
